We are living in an age of information explosion. You know that.
How explosive is it really?
There are over 1.8 billion websites on the internet, according to the Netcraft 2018 Web Server Survey.
More than 400 hours of video is uploaded to YouTube every single minute. That’s the statistic as of July 2015! YouTube has yet to release the latest statistics ever since. You would imagine much more than 400 hours!
We are indeed bombarded by information every day, so ask yourself when you give a presentation, “Why would people listen to me?”
They listen to you not because you have important information to share.
With a touch of a finger, they could find more information online than you could ever present in 30 minutes.
They could walk out of the room to watch a Youtube video and the presenter on Youtube may be much more interesting than you are. Ouch, it hurts.
The Decline of Trust
Even if they get stuck in their chair and have no choice but to listen to you, they question if your source of information is trustworthy and if you are the expert in your field.
When you are presenting online, double the distraction and double the doubt.
With fake news and false information running rampant, the world has seen significant decline in people’s trust in business, government, NGOs, media and platforms (e.g. social media) since 2017, according to The Edelman Trust Barometer.
“As we begin 2018, we find the world in a new phase in the loss of trust: the unwillingness to believe information, even from those closest to us.”
The Call for Voices of Authority
In view of today’s information explosion and the decline in trust, why would people listen to you?
The Edelman Trust Barometer shows an increase of trust in the voices of authority, such as experts in the field of technology and academia, successful entrepreneurs, etc.
The question is, when you do speak up to represent your organization or your business, when you do present to showcase your expertise, does your voice reflect your authority, your credibility and your trustworthiness?
Like it or not, we are judged by people, consciously and unconsciously, at every moment that we speak.
You may have a track record of accomplishment, but those who listen to you for the first time don’t have the luxury or patience to get to know you on a deeper level to finally realize you ARE the expert that you or others claim.
You need to come off as the expert the moment you start talking.
You need to build trust the moment they hear you.
You need to convey your confidence and certainty throughout your conversation or presentation.
Are You Ready to Be the Voice of Authority?
In a world of information explosion, we don’t need a voice that bores us with the same information that we can find on the internet.
When people in the world are losing trust, they need you, the expert, to take a stand and speak your mind.
There has never been a time than now that we need your authentic voice, your expert perspective and your stand as the authority.
You are not a messenger. You are the message.
You are the authority in your field.
Let your voice reflect that. Let the way you speak reflect that. Let you reflect that.
If you are ready to step up your game with your authentic and authoritative voice, Click HERE to apply for a 45-minute Create Breakthroughs for Your Voice Session with me. It is my honor to support you to be the authority in your filed.